The Saltwater Magazine for Gulf Coast Fishing!
Rapala lures are ready to rumble with tough saltwater fish and ocean conditions
MINNETONKA, Minn. (July 11, 2005) - When it comes to tough saltwater predators like tuna, bluefish and striper, you need a lure that can bring the fish in and stand up to a beating time after time. Only the best of the best can deliver in those conditions.
Step on over to the trophy case and take a look. More record freshwater and saltwater fish have been caught with Rapalas than any other lure available.
"Saltwater fisherman around the world look to Rapala for performance and innovation," says Tom Mackin, president of Normark Corporation, the U.S. marketing and distribution unit of the Rapala VMC Group. "Whether it's fast trolling or inshore casting, Rapala saltwater lures produce results day-in and day-out."
Here are some of the reasons why saltwater fisherman will be turning to Rapala again this year when they're looking to land some of these tough customers.
X-Rap Series
With three saltwater additions to the X-Rap series, a good thing has gotten even better. The new X-Rap Magnum® 30 is designed to troll fast and deep, perfect for species like tuna, dolphin, grouper and wahoo. The jointed body on the new X-Rap Jointed Shad provides exaggerated action that allows a slower retrieve to put finicky striper, blues and tarpon on the bite.
If inshore stripers, tarpon, blues and other species are your game, the new X-Rap 14 is available in eight patterns that use the classic X-Rap hard-cutting, slashing and darting action to produce results.
Twitchin' Rap
Fish can't resist the struggling, wounded minnow action of the twitchin' retrieve. Combine that with a near-neutral buoyancy in saltwater and you'll see fish go nuts right at or just after a brief pause. With six new pro-selected colors and patterns, the Twitchin' Rap will put backwater snook and redfish, along with tarpon and sea trout, on the bite.
Skitter Walk
With topwater lures, "walking the dog" is a proven method for bringing in big fish, and no lure provides better "walk-the-dog" action than the Skitter Walk. Looking just like a swimming mullet or fleeing baitfish, the Skitter Walk is especially effective for redfish, snook, tarpon and other species that go for topwater baits. Put one of the three new patterns on and toss it out. Pump. Reel. Pump. Reel. And hold on tight.
About Rapala
Dedicated to delivering memorable fishing experiences every time, the
Rapala Group, based in Vääksy, Finland (Helsinki Stock Exchange:
RAP1V), manufactures and markets fishing lures, fishing line, fishing rods,
hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue
Fox, Storm and Williamson brand names. The company was unofficially founded
in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains
its strict standards of quality and craftsmanship while delivering its fishing
products to anglers in more than 130 countries. For more information, visit
rapala.com.